Credits – Branding (development, web, layout & design, advertising)
Overview – With a 50 year long history, Le Sélect Bistro is a beloved Toronto staple nestled in the heart of Wellington Street. Slated for development, Le Sélect Bistro rose from the ashes with new ownership to solidify its reputation as a Toronto restaurant staple. A brand refresh removed the grape flourishes of the 90’s and moved towards a modern simple design with elements of historical cafes of Paris. Keeping the historical logo but adding in flourishes and small details helped establish a rebirth for the restaurant across all platforms including print, advertising, menu layout, and web. It was important to keep the heart of the restaurant but also scream “we’re back, better than ever, and here to stay!”